Hugh and Ann story.

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If you haven’t done so already, please download the app on your smartphone and support the Purple Alert community. The app is free and available for Android and iPhone. 

How - to videos

Signing up to Purple Alert
Setting up your personal profile
What to do if you see someone who's missing.
Setting up a profile for a person with dementia.
How to send a Purple Alert.
What to do once Purple Alert is over.

Supporting material

The Herbert Protocol

We think the Herbert Protocol is as important as Purple Alert. The Herbert Protocol is a form designed to make sure that, if someone goes missing, the Police can get access to important information about that person as soon as possible. We highly recommend you print this form and fill it with as much information as possible now, before a moment of crisis. Then keep it in a safe place and give it to the Police if the person you’re caring for goes missing. 

Frequently Asked Questions

How the app works, in plain english. We hope this answers all your questions, but if it doesn’t, do get in touch.

Guideline for consent

It is important that the person with dementia is involved in all the decision making processes. We produced this leaflet to help facilitating this decision making process. 

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Purple Alert flow chart

We produced a leaflet to explain what to do when a person with dementia is missing. 

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Purple Alert Privacy Policy

Our Privacy Policy, in plain English.

How we use your data

A diagram to explain how the information you upload on the app is shared and when it’s shared.